Where we come in
Four disciplines, and roughly the order they run in. Most engagements begin at the top of this list; the useful ones rarely stop at the first item.
01
We find the word a company can own — legally, linguistically and out loud — and the story that makes it feel inevitable.
02
Positioning built from what a company actually does better, not from a workshop wall — written so the sales team can use it on Monday.
03
Marks, type, colour and motion as one kit — with the rules written for the people who will use it after we are gone.
04
Structure, substrate and print — the part of a brand a customer actually holds, specified down to the varnish.
No surprises
Studio
- Core brand strategy
- Primary wordmark
- Colour and type kit
- Basic guidelines
- Essential asset pack
- Packaging system
Partner
- Advanced brand strategy
- Full mark and sub-brand system
- Scalable visual language
- Complete guidelines
- Website art direction
- Packaging system
Anything else
If the answer you needed is not here, ask us directly — a real person replies, usually the same day.
Most run six to ten weeks. Naming adds two; packaging adds three. We publish the schedule in week one and hold it.
Strategy, the mark and its variants, type and colour, motion rules, and the guidelines that let your team apply all of it without calling us.
Often. Founders get the sharpest work, because there is nothing to unpick — though we will tell you plainly if it is too early to spend this.
Yes, and we start by finding what is worth keeping. Equity you have already paid for is not something to throw away for a fresh page.